On March 9 – 10, 2021, with the theme of “Empower Your Success”, SEM successfully held the Customer Experience Event 2021 in Caterpillar Qingzhou facility. Almost 600 customers and dealers from the construction machinery industry participated in this event to experience the SEM products. Caterpillar (Qingzhou) Ltd. Facility General Manager Jianping Ma and SEM China Sales Manager Wei Luo also attended the event.

During the event, the participants were invited for a facility tour and a demo show of SEM wheel loader, soil compactor, motor grader and track-type tractor. They were impressive with the manufacturing process, quality, performance and aftermarket solution of SEM products. At the meanwhile, they were arranged to a test drive, equipment display, machine walk around and interactive Q&A. The customers had a deeper understanding to the operation and performance of SEM products.

The customer experience activities build a more transparent and open communication platform between SEM and its customers. The customers can not only experience the performance of SEM products, but also increase their trust in the SEM brand.

As an important product brand of the Caterpillar family, SEM brand provides the services and support for the fast-growing customer segment around the world. SEM products cover the four types of machine: wheel loader, track-type tractor, soil compactor and motor grader. SEM brand will continue to develop new products based on customer demands. We are committed to providing available, affordable and supported products and services to our customers in and outside of China.