Privacy Notice

Effective Date: [May 8th, 2021]

This Privacy Notice describes how Caterpillar (Qingzhou) Ltd. (“Caterpillar”, “We”, “we” or “us”) collects, processes and shares personal information through www.semmachinery.com (“Site” or “this Site”). For the purpose of this Privacy Notice, Caterpillar also includes Caterpillar Inc. and its subsidiaries. This Privacy Notice is consistent with Caterpillar’s Global Data Privacy Statement which can be seen at http://www.caterpillar.com/dataprivacy.

Part I What is Personal Information?

For the purpose of this Privacy Notice, personal information is information about a specific individual or information that may identify a specific individual. Examples of personal information that we may collect include, but are not limited to:
 
  • Contact information (e.g., name, telephone number and email address);
  • Other information required to comply with applicable laws.

Part II Privacy Notice

This Privacy Notice will help you understand the following:

1. How Do We Collect Your Personal Information?
2. How Do We Use Your Personal Information?
3. How Do We Use Cookies?
4. How Do We Share and Transfer Your Personal Information?
5. How Do We Safeguard Your Personal Information?
6. How Do We Store Personal Information?
7. How Do We Dispose of Personal Information?
8. How Can You Manage Your Personal Information?
9. How Do We Process Personal Information of Children?
10. How Will This Privacy Notice Be Updated?
11. How to Contact Us?

Section 1 How Do We Collect Your Personal Information?

We collect personal information in a variety of contexts.

(1) Personal Information You Created or Provided to Us
We collect personal information that you voluntarily provide to this Site. For example, when you make an inquiry, you will be asked to provide your name, telephone number and email address; when you participate in our research and interactive activities, you may be asked to provide your name, telephone number and address.
(2) Personal Information We Collected Automatically

We automatically collect the following information when you use this Site or services provided by this Site:

(i) When you use this Site or services provided by this Site, we automatically collect details of your use of our services and save them as relevant weblogs, for example, the content you are searching for, IP address, type of browser, telecom operator, language used, date and time of access and record of web page you visited, etc.
 
(ii) When you contact us, in order to verify your identity and help you solve the problem, we may record your conversations with us and collect other essential information necessary to solve the problem.
 
(iii) We link to third party solutions that enable third-party companies to collect certain information when you visit this Site. In order to provide advertisements for products likely to be of greater interest to you or advertising-related services, such as ad delivery, reporting, attribution, analysis, and market research, these companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookies and session ID) and information that may allow for identifying you (e.g., static IP address) during your visits to this Site and other websites. These third parties typically use cookies, pixel tag, web beacon or other similar tracking technologies to collect information. For example, in the course of visiting our Site, these third parties may place or recognize a unique cookie on your browser in order to collect certain information about you and your interest in our products and such cookie may also be used to show you ads on other websites based on your interests. More information on cookie is available in our Cookie Statement ([please insert the link]). An example is described below:

Google’s Google Analytics - Google Analytics is a third party analytics service. We use Google Analytics to collect information about the use of this Site. Google Analytics collects information on visitor behavior on this Site such as how often users visit this Site, what pages they view when they do so, and what other websites they used prior to coming to this Site. We use the information we get from Google Analytics to analyze user behavior, improve Site performance, personalize the user experience, and analyze the effectiveness of our marketing campaigns. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. Google Analytics anonymizes the IP address before it is stored. We do not receive the non-anonymized IP address. We may combine the Google Analytics data with first and third-party data information which may include personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site, the cookie cannot be used by anyone but Google. To learn more about how Google collects and uses data, visit https://policies.google.com/privacy/partners. For opt-out options specific to Google Analytics, please visithttps://tools.google.com/dlpage/gaoptout.

Section 2 How Do We Use Your Personal Information?

Caterpillar uses personal information in ways that are compatible with the purposes for which the information was originally collected, including purposes that are reasonably related to the original purpose of collection.

Caterpillar uses personal information to conduct business operations, market products through individual outreach, manage customer relationships, manage risks, and support various administrative functions.

Personal information may also be processed by Caterpillar in order to meet legal requirements applicable to Caterpillar, such as filing with government agencies, complying with lawful orders to provide information, meeting contractual commitments, and requirements in connection with Caterpillar’s safeguarding of its rights and property.

Some examples of how Caterpillar may use the personal information collected are described below:
 
Examples of Personal Information Examples of Use
Individual contact information (e.g., name, telephone number and email address) Used to communicate with customer who has sent an inquiry.
Browsing and search preferences Used to analyze the access data of this Site
Identification and verification information (telephone number) Used to verify the accuracy of the mobile number provided in the inquiry

Section 3 How Do We Use Cookies?

(1) Cookies
This Site uses cookies and tracking technologies as described in our Cookie Statement ([please insert the link]).
 
(2) Do Not Track

Most web browsers have the “Do Not Track” feature, which sends a “Do Not Track” request to the Site. So far, this Site will not respond to Do Not Track requests that may be published by your browser.

Section 4 How Do We Share and Transfer Your Personal Information?

Caterpillar operates a global business, so we may need to transfer your personal information to different jurisdictions for our business purposes. Caterpillar may transfer personal information to countries or jurisdictions that may not legally mandate the same level of data protection as the jurisdiction in which that personal information was collected. This Privacy Notice applies to all Caterpillar operations and their data processing activities and Caterpillar has entered into data transfer agreements with its affiliates worldwide to protect personal information.

Caterpillar only shares personal information with others in a manner consistent with this Privacy Notice, for the purposes stated above, when required by law, or with your consent. Information transfers to third parties will generally be transfers to third-party processors for those purposes consistent with this Privacy Notice. In addition, Caterpillar may transfer personal information to third-party data controllers as required by law, with your consent, or with approval from a relevant authority. We also share your personal information with our dealers or other business partners in a manner consistent with this Privacy Notice. In some jurisdictions, transfer of specifically delineated categories of data or transfer to certain third parties may require explicit consent from you. In all instances, the transfer of personal information is subject to applicable law and Caterpillar’s Global Data Privacy Statement including its appendices (available at http://www.caterpillar.com/dataprivacy).

When Caterpillar shares personal information with third parties that process the personal information on Caterpillar’s behalf (e.g., contractors, consultants), Caterpillar will take reasonable steps to require such recipients to protect personal information in accordance with applicable laws. Examples of third parties with whom we may share information for any of these purposes include:

• Vendors, service providers, dealers and other partners who support our business, such as providing technical infrastructure services;
• Law enforcement or other government agencies;
• Subsidiaries, affiliates and other entities controlled by Caterpillar Inc.;
• Other third-party service providers that process personal information on behalf of Caterpillar; and
• An acquiring entity (or an entity that is interested in acquiring) in the event that Caterpillar divests (or is considering divesting) a portion of its business.

By using this site or services provided by this site, you fully understand and consent to the transfer of your personal information by caterpillar globally for the above purposes in a manner consistent with this privacy notice.

PLEASE NOTE, UNDER THE APPLICABLE LAW, IF WE TAKE TECHNICAL MEASURES AND OTHER NECESSARY MEASURES TO PROCESS PERSONAL INFORMATION SO THAT THE DATA RECIPIENT CANNOT RE-IDENTIFY A SPECIFIC INDIVIDUAL, WE CAN SHARE, TRANSFER OR PUBLICLY DISCLOSE SUCH PROCESSED DATA WITHOUT FURTHER NOTICE TO YOU OR YOUR CONSENT.

Section 5 How Do We Safeguard Your Personal Information?

We utilize reasonable measures, including information technology security measures and physical security measures, to protect personal information. We determine which measures are appropriate based on the risks that may be caused by the processing of personal information, the sensitivity of personal information, and the requirements of applicable laws. We require all persons to abide by applicable security policies related to personal information when using the Site.

If you find that your personal information, especially your account or password, has been leaked, please contact us immediately according to the contact information listed in this Privacy Notice, so that we can take appropriate measures according to your application.

Section 6 How Do We Store Personal Information?

We only store personal information within the necessary time to complete the purpose described in this Privacy Notice and under the precondition of meeting the requirements of law (including record retention requirements). Our retention of your personal information is at all times subject to the applicable law. This storage period may exceed the term of your relationship with Caterpillar.

Section 7 How Do We Dispose of Personal Information?

When personal information is no longer necessary, or in any event, after legal authority to store it has expired, in accordance with the applicable law and pursuant to procedures established by the relevant Caterpillar system or process, personal information will be destroyed.

Section 8 How Can You Manage Your Personal Information?

Caterpillar takes steps to maintain the accuracy and completeness of personal information. You may request and obtain reasonable access to the personal information you have provided to Caterpillar and have an opportunity to correct it if necessary. Caterpillar procedures grant you reasonable access to your personal information and enable the exercise of other rights that may be available to you under applicable law.

Unless prohibited by applicable law or, in some cases, as mandated by applicable law, your right to access your personal information may be limited. Examples for why your access may be limited include:

• The request relates to legal advice and proceedings;
• A legal privilege may be claimed regarding the subject matter of the information;
• The personal information also includes the personal information of a third party who has not consented to disclosure and whose privacy would be affected by any such disclosure;
• The request is insufficiently detailed or has already been responded to;
• The request is frivolous or vexatious; or
• The information could include confidential information.

You may access and manage your personal information through the following way:

• You may contact us by dialing 400-823-0000.

Please note that

• After you have withdrawn your consent, we will not process the corresponding personal information any more for the purposes for which you had consented for processing. BUT YOUR DECISION TO WITHDRAW YOUR CONSENT DOES NOT AFFECT THE PREVIOUS PROCESSING OF PERSONAL INFORMATION BASED ON YOUR AUTHORITY.

Section 9 How Do We Process Personal Information of Children?
 
Our products, Site and services are designed for adults. BY USING THE SITE, YOU REPRESENT THAT YOU ARE NOT LESS THAN 18 YEARS OF AGE.

Section 10 How Will This Privacy Notice Be Updated?

We reserve the right to amend this Privacy Notice as needed. When we do, we will note near the top of this Privacy Notice the date that any such changes are made and/or when they become effective. In some instances, if the changes we make are material, we may also send you an e-mail message or other communication telling you about such changes and any choices you may have or actions you can take before they go into effect. Depending on the nature of the changes and subject to applicable law, your continued relationship with Caterpillar will demonstrate your acceptance of those changes.

Section 11 How to Contact Us?

If you have any concerns, opinions or advices on the Privacy Notice, you may contact us by dialing 400-823-0000.