SEM Thailand dealer MTS jointly held Road Show events with Cat dealer Metro in six cities in Thailand during March to May 2018. SEM motor grader (SEM 919) and SEM wheel loaders (SEM 656D, SEM 659C, SEM 639B, SEM 618B) were displayed during the events, which attracted more than 300 visitors. Machine features introduction and walk-around were arranged during the events. There are around 15 sales opportunities generated from the events.
During May 24-27, a special event with road show for new branch open at Nakhon Pathom, west to Bangkok head quarter was held. Represented SEM team, AP regional team attended the event and expressed sincere wishes to the success of the business by presenting SEM 60th anniversary souvenirs.
With dealer leadership’s great support, SEM machines are displayed at the entrance of the branch office yard and visitors could notice SEM models when they firstly stepped in the area. Leveraging the powerful Caterpillar brand, SEM increases brand awareness and gains customer confidence by colocation with CAT®. The collaboration between CAT® and SEM will provide customers a more comprehensive solution to life cycle and utility market in Thailand.