The Power of Honesty
INTEGRITY IS THE FOUNDATION OF ALL WE DO.
It is a constant. Those with whom we work, live and serve can rely on us. We align our actions with our words and deliver what we promise. We build and strengthen our reputation through trust. We do not improperly influence others or let them improperly influence us. We are respectful and behave in an open and honest manner. In short, the reputation of the enterprise reflects the ethical performance of the people who work here.
The Power of Quality
WE SET AND ACHIEVE AMBITIOUS GOALS.
The quality of our products and services reflect the power and heritage of Caterpillar -- the pride we take in what we do and what we make possible. We are passionate about people, process, product and service excellence. We are determined to serve our customers through innovation, continuous improvement, an intense focus on customer needs and a dedication to meet those needs with a sense of urgency. For us, Excellence is not only a value; it is a discipline and a means for making the world a better place.
The Power of Working Together
WE HELP EACH OTHER SUCCEED.
We are a team, sharing our unique talents to help those with whom we work, live and serve. The diverse thinking and decision making of our people strengthens our team. We respect and value people with different opinions, experiences and backgrounds. We know that by working together, we can produce better results than any of us can achieve alone.
The Power of Responsibility
WE EMBRACE OUR RESPONSIBILITIES.
Individually and collectively, we make meaningful commitments - first to each other, and then to those with whom we work, live and serve. We understand and focus on the needs of our customers. We are responsible members of our communities who are dedicated to safety, care for our environment and manage our business ethically. We know it is both our duty and our honor to carry the Caterpillar heritage forward.
The Power of Endurance
WE ARE COMMITTED TO BUILDING A BETTER WORLD.
Sustainability is part of who we are and what we do every single day. We recognize progress involves a balance of environmental stewardship, social responsibility and economic growth. We consider this as we work toward a vision of a world in which people’s basic needs -such as shelter, clean water, education and reliable energy -- are fulfilled. We provide work environments, products, services and solutions that make productive and efficient use of resources as we strive to achieve our vision. We believe this commitment supports the enduring success of our customers, stockholders, dealers and our people.